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Press Release: Team Expansion

Innovative Eyewear, Inc. Expands Team

Innovative Eyewear, operator of the Lucyd e-glasses brand, is pleased to announce that that it has expanded its team with three new hires. Following the completion of its successful, oversubscribed Regulation Crowdfund, the new team members will help the Lucyd brand increase its reach into retail markets, improve the company’s online social presence, and further establish the company at the forefront of the smart eyewear market.

To expand its sales force, the company has hired Frank Rescigna as VP Sales. Mr. Rescigna brings a wealth of experience with a thirty-year background in optics. He previously managed the Guess Eyewear brand in the US as President of Viva International, then as President of Jewelry & Global Brand Licensing at Guess Inc. He also helped develop several lines of specialty eyewear as SVP Global Sales at Wiley X, and later as President of Taka Eyewear, a company that produces specialty frames made with unique materials. He is also a licensed optician and has operated his own optical business, making him familiar with the industry inside and out.

Additionally, the company has hired Kenneth Strominger as Sales Director for sports and electronics markets. Mr. Strominger is an experienced fitness electronics sales manager with a track record of success in brick and mortar electronics distribution. He acquired 10,000 wholesale store accounts while Director of Sports Marketing and Sales at Timex Corp. While President of the Nexus Sports consultancy, he negotiated many successful deals, including the creation of Iron Man-licensed products for the Yurbuds headphone line, and garnering placement into the national Dick’s Sporting Goods chain. Founded in 2008, Yurbuds developed in-the-ear and behind-the-ear headphones that are ergonomically and functionally designed specifically for athletes. Yurbuds headphones were available in 19,000 points of sale, including big box general merchandise retailers, sporting goods retailers and more than 750 active lifestyle specialty retailers. The company was acquired by Harmon in 2014.

Additionally, the company has brought on Alex Rivera as Content Manager. Mr. Rivera brings significant experience to the graphic design and social media efforts of Lucyd. He has 15 years of experience in brand development and photography, including over a decade of work at Astound Digital Productions, and over five years as Content and Social Manager for the popular Blue Martini chain. Mr. Rivera has begun refining the Lucyd brand’s online presence to broaden its appeal to customers worldwide.

The company believes this team growth will prove critical to the advancement of its positioning as a leader in Bluetooth® eyewear.

The E-Glasses Market

Lucyd Lyte e-glasses are positioned at the intersection of the eyeglass, hearables and voice assistant markets. According to Fortune Business Insights, the eyewear market is projected to reach US$ 179 billion by the end of 2026 with a CAGR of 5.7%. According to Allied Market Research, the hearables market size is projected to reach US$ 93.9 billion by the end of 2026 with a CAGR of 17.2%. Over four billion voice assistant devices are currently in use worldwide with projected sales of $US 5.9 billion by 2026 with a CAGR of 30.5% according to VynZ Research.

Harrison Gross, Innovative Eyewear cofounder and CEO said, “This team expansion is an important step towards our path to market leadership in smart eyewear. It is our belief that these new hires will help catalyze Lucyd’s first-mover advantages into a firm position as the technology and style leader in the emerging wearables market. Adding this wealth of optical, sales and content management experience to the team is invaluable, given the company’s rapid growth since the launch of our popular Lucyd Lyte e-glasses this past January.”

About Lucyd and Innovative Eyewear Inc.

Lucyd's mission is to Upgrade your Eyewear® with advanced ergonomic frames that are easy to use, fun to wear, and help you stay safely connected to your digital life. The Lucyd brand and IP portfolio are exclusively licensed to and operated by Innovative Eyewear, Inc. To learn more, or order Lucyd Lyte, please visit



Forward-Looking Statements

This press release is for informational purposes only. The information herein does not constitute investment advice nor an offer to invest and may contain statements related to our future business and financial performance and future events or developments involving Lucyd or Innovative Eyewear that may constitute forward-looking statements. These statements may be identified by words such as "expect," "look forward to," "anticipate" "intend," "plan," "believe," "seek," "estimate," "will," "project" or words of similar meaning. We may also make forward-looking statements in other reports, in presentations, in material delivered to customers, stakeholders and in press releases. In addition, our representatives may from time to time make oral forward-looking statements. Such statements may be based on the current expectations and certain assumptions of Lucyd’s management. Please note that these are subject to a number of risks, uncertainties and factors, including, but not limited to those described in various disclosures. Should one or more of these risks or uncertainties materialize, or should underlying expectations not occur or assumptions prove incorrect, actual results, performance or achievements of Lucyd may vary materially from those described explicitly or implicitly in the relevant forward-looking statement. Lucyd does not intend, nor assume any obligation, to update or revise these forward-looking statements in light of developments which differ from those anticipated.

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