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  • Innovative Eyewear, Inc. ("Innovative Eyewear" or the "Company") (NASDAQ: LUCY; LUCYW), the developer of smart eyewear under the Lucyd®, Nautica®, Eddie Bauer®, and Reebok® brands, is excited to announce the launch of the Eddie Bauer Smart Eyewear collection powered by Lucyd. This new collection includes voice access to ChatGPT and features the world's first rimless smart eyewear design.

    The Eddie Bauer Smart Eyewear collection showcases four distinct styles, including polarized sunglass lenses for optimal outdoor performance. This line introduces the first-ever rimless smart eyewear design, seamlessly integrating cutting-edge technology into a lightweight and minimalist aesthetic. Equipped with 100ft range Bluetooth, ultra-clear microphones, and quadrasonic speakers for music and call capabilities, each pair includes the Company’s patent-pending charging dock, which allows for easy recharging of the glasses and up to three other USB-charged devices for all-day adventure.

    Eddie Bauer, an iconic and classic fashion brand with a 100-year legacy in outdoor apparel, is elevating eyewear with this new collection powered by Lucyd’s innovative technology. “The launch of our Eddie Bauer Smart Eyewear line marks a significant milestone in our mission to push the boundaries of eyewear innovation. By introducing the first-ever rimless smart eyewear, we are not only elevating style but also redefining the possibilities of wearable technology,” said Harrison Gross, CEO of Innovative Eyewear Inc.

    This new collection exemplifies Eddie Bauer’s commitment to merging fashion and function, catering to the modern, adventurous lifestyle that Eddie Bauer embodies. “This is our most premium product to date, combining high-end finishes, tried and true frame contours, and powerful tech accessories to deliver a smartglass experience like no other. We are thrilled to introduce Eddie Bauer’s next adventure in innovation to its audience of brand fans. Innovation is at the core of Eddie Bauer’s brand values, and we are excited to continue that mission through the Smart Eyewear launch in partnership with Innovative Eyewear,” said Sierra McPhillips, Vice President of Brand at Authentic.


    By introducing the first-ever rimless smart eyewear, we are not only elevating style but also redefining the possibilities of wearable technology... -Harrison Gross, CEO of Innovative Eyewear Inc.

    Eddie Bauer products have a history of combining durability, utility, and innovation, famously known for the iconic goose down jacket worn by adventurers in places like the Appalachian Mountains, Antarctica, or Mount Everest. “We aim to continue that incredible tradition with our Eddie Bauer smart eyewear collection in collaboration with Lucyd. Through our agreement with Authentic Brands Group (Authentic), this new smart eyewear line offers men and women stylish, cutting-edge smart sunglass and RX frames that bring ChatGPT to users’ ears via audio verbal cues,” said Harrison Gross, founder and CEO of Innovative Eyewear Inc.

    Lucyd has pioneered the industry with the first smart eyewear platform powered by ChatGPT, making revolutionary Artificial Intelligence hands-free. “With simple audio commands, 12-hour battery life, Bluetooth, and built-in microphones and speakers, our smart eyewear products are designed for users to play music, take calls, or ask ChatGPT or Siri questions,” Gross continued.

    Focused on accessibility and convenience, the collection will soon be available through various retail channels, including department stores, sports retailers, brick-and-mortar locations, and local optical stores. Consumers can order Eddie Bauer Smart Eyewear now at with a variety of prescription and custom lens options.

    Eddie Bauer x Lucyd eyewear styles offer premier features, including hi-fi Bluetooth 5.2 audio, 12 hours of music per charge, 99% post-consumer recycled packaging, patent-pending auto-adjusting hinges, and several branded accessories including a cordless charging dock, leatherette case, cleaning cloth, and a slipcase, all bearing the iconic Eddie Bauer logo.

    Eddie Bauer Smart Glasses Powered by Lucyd Eyewear Styles:
    - Velocity - ($229) Inspired by a popular Eddie Bauer silhouette, this forest-green wayfarer is available in 11 distinct lens colors offering polarized UV400 protection. Features include a new titanium nose pad, five barrel hinges, Bluetooth, 12-hour battery life, and open-air speakers & microphones for durability and superior performance.
    - Explorer - ($229) This full-coverage frame is ideal for driving in the open air, offering a stylish look and feel for sunny days.
    - Navigator - ($249) This luxurious pilot aviator sunglass style features brushed black titanium hardware and ceramic nose pads embossed with the iconic Eddie Bauer goose. Lightweight, comfortable, and stylish, it is perfect for prescription wear or sunglass use. Available in nine unique polarized UV400 lens colors.
    - **Horizon** - ($249) Introducing the world’s first rimless smart glasses, blending a sleek floating lens with durable matte-finished titanium hardware. Features polarized UV400 rimless lenses and comes with a cordless charging dock, standard charger, and leather case, providing 12 hours of battery life.

    Innovative Eyewear is a developer and retailer of cutting-edge, ChatGPT-enabled smart eyewear under the Lucyd®, Nautica®, Eddie Bauer®, and Reebok® brands. Our Bluetooth audio glasses allow users to stay connected to their digital lives safely and ergonomically and are offered in hundreds of frame and lens combinations. To learn more about the Eddie Bauer Powered by Lucyd Smart Eyewear collection, visit and follow Lucyd on Instagram.

    For over 100 years, Eddie Bauer has been inspiring, enabling, and empowering people to live their adventure with products built to last. Their performance outerwear, apparel, footwear, accessories, and gear are available at and over 260 stores in the U.S., Canada, Germany, and other international markets. Follow Eddie Bauer on Instagram, Facebook, and Twitter

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