Since ringing that famous NASDAQ bell to welcome $LUCY, the stock ticker for Lucyd and Innovative Eyewear, onto the New York Stock Exchange for its first day of trading; Harrison Gross has been a hot stock, with content houses and publications keen to interview him to learn more about the man behind the Lucyd brand and the game changing technology. This week saw Benzinga Exclusive Interviews catch up with the Innovative Eyewear CEO to learn more about how Lucyd is changing the game in eyewear.
Main Interview Takeaways
Harrison summed up Lucyd’s objectives in the opening seconds of the interview by saying ‘our mission is to upgrade the world’s eyewear by adding useful tech features to comfort prescription ready designer eyewear’; and that is exactly what we are here to do.
Some of the key takeaways from the interview were;
$33bn market size in the US in 2021 when you consider the eyewear ($28bn) and the hearables market ($5bn) combined; which are markets that Lucyd is aiming to bring together through its audio, bluetooth eyeglasses and sunglasses.
Our competitors aren’t optically focussed according to our market research. While there are a number of competitors in the market serving up bluetooth glasses, these are more fashion products than stylish all-day wear optical products, and that’s what sets Lucyd frames apart from the rest.
Education is still needed on what the product is, what it does, and why it is beneficial. Educating the market is a mantle we have been taking on since we launched and one that we will be continuing with over the next 12 to 18 months.
Investors need to know that we are building tech enhanced products for the optical market to capitalise on the $33bn market opportunity, which is something we believe our competitors (even those with bigger budgets and capitalisation) are not doing.
Check out the full interview here