Harrison Gross, Co-Founder & CEO of Lucyd is the guest on the "Up Next in Commerce" Podcast - Episode 149, Seeing and Hearing the Future!
Click Here to Listen to Full Episode - Mission.org
Smart Eyewear Introduction
What do eyeglasses, blockchain, and social media all have in common? If you answered nothing, then obviously you haven’t heard of Lucyd. On this episode of Up Next in Commerce, I sat down with Harrison Gross, the Co-founder and CEO of Lucyd, a smart eyewear company that is bringing hardware and software together in pretty incredible ways.
- The Will of the People: Crowdfunding is not just a way to raise capital, it’s a proven method to build a community of people who are willing to help your company succeed. Backers from a crowdfunding campaign can become a pool of beta testers and product development focus groups that can help a company get to a MVP much sooner than otherwise possible.
- Meet the Market: Although the market might not be in place to adopt your original idea, you can always pivot to deliver something that people need right now. But don’t let the original idea die — find a new way to introduce that idea that is suitable to how people live and operate right now, the same way Lucyd is doing with blockchain technology, which you can tune in to hear more about!
- Make it Easy: If you have a product that will solve a problem or make someone’s life easier, you might think it will sell itself, but it won’t. You have to fully explain how the product works and where they will see improvement in their life through using the product. You also have to train those who sell the product to build education into their sales speak, and every piece of content you create should illustrate how you are making life better, because when the consumer sees that, you make their purchase decision easy.
Mission.org "Up Next in Commerce" full transcript & episode